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On and on rolls the bright pink steamroller that is Katie Price, trundling along, crushing all decency, common sense and taste that she encounters.Last week, it was a failed world record attempt, and this week it is a fashion show for her design line, Day 22.

Working alongside British designer Lamis Khamis (a fave of the old one from The Saturdays, and the TOWIE girls), Price has created a darling collection of trackie bottoms and diamante-strewn t-shirts, like a cross between pre-revival River Island and Ed Hardy. The website describes the brand as being based on “bright girly tones, beautiful soft fleece fabrics, vibrant prints, motifs and styles that are comfortable” Because nothing screams 'high-end luxury' like the word 'fleece', as mums and dads the nation over will testify…

Price took to the catwalk at her latest Day 22 show looking like the sort of person who would be played by Jennifer Coolidge in a film; all ill-fitting leopard print, feathers and bad hair. The models wore tracksuits and heels, which is a combination that makes about as much sense as the ongoing success of Price's 'novels', and huge sunglasses to hide the deep sadness associated with fleece fabrics and knowing you're promoting another of Price's ventures. There were handbags too, if anyone cares.  Katie Price, bringing you the Primark look at 20 times the price!