We can now add “formal wear” to the long list of things Mike ‘The Situation’ Sorrentino has no business endorsing but is endorsing anyway because we live in a society where having drunk sex on reality TV makes you some sort of ambassador for American consumerism. Anyway, a New York tuxedo company has tapped he of the four overrated abs to promote their line, despite the fact that The Sitch has never worn anything more extravagant than an Ed Hardy “puke every neon tattoo you can think of onto fabric” t-shirt.
No prom is safe — TMZ has learned The Situation just locked down a brand new deal to endorse a line of TUXEDOS … and if that wasn’t shocking enough … we’re told it’s worth SIX FIGURES. It’s all for a company called FLOW Formal — a New York-based tux manufacturer — and CEO Brian Weintraub tells us, Sitch is the perfect spokesperson … because the company is trying to target a younger demographic. SOURCE
So basically, tuxedos, the height of male class and elegance, is going to be promoted by the mostly naked guy who looks like people-shaped herpes. Yeah, that makes sense. At this point, having The Situation promote tuxedos, or any sort of formal wear, is like making Lindsay Lohan the spokeswoman for MADD, or Casey Anthony the face of Gerber’s.
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