Shareholder of "Russian Fitness Group" (Network World Class, "FizKult") Maxim Ignatiev runs a network of shoe stores Fashion Galaxy. They will sell footwear brands Ed Hardy, UGG Australia, Carvela - Russia in its own distribution company imports a businessman.
The first store Fashion Galaxy area of 250 square meters. M will open in August at the mall "European" in Moscow, told "Kommersant" Mr. Ignatiev. The representative of the "European" has confirmed this information. The next year, according to a businessman, plans to open three more stores of the same name. Their range of products will include firms Ed Hardy, UGG Australia, Kurt Geiger, Carvela, Repetto France, Mystique and the DAV, which costs on average $ 150-450 per pair. Exclusive supply of these shoes in Russia engaged in their own company Maxim Ignatiev Fashion Galaxy, whose turnover in 2012 should amount to about $ 30 million These shoes are currently buys network Rendez-Vous, and the group Mercury (sovladeet including Central Department Store) and Bosco di Ciliegi (GUM and others).According to Mr. Ignatieff, the investment in the opening four stores will be about $ 2 million Vice-President "Econika" Sergey Sarkisov said that more will come - from $ 700 thousand up to $ 800 thousand in a shop, taking into account the formation of commodity stocks. Rent in the torgtsentrah as "European", is very expensive because of its leadership position in terms of purchasing traffic - more than $ 4 thousand per 1 sq. km. m per year, warns one of the tenants.
Maxim Ignatiev became part owner of the "Russian Fitness Group" in 2007, when the company founded by Olga Slutsker, merged with its "R-Fitness", a network administrator MaxiSport (before rebranding - Reebok). At the same time he tried to force in apparel retailing: Debenhams department store was opened on them with the RID Group in Red Presnya in 2006, but lasted less than two years. Since 2010, he opened a franchise store UGG Australia GUM in Moscow and three Kurt Geiger.
"Brands that deliver Fashion Galaxy, has already gained fame in Moscow, where there is a steady demand for the products in their price range - says CEO of research company" Roskonsaltproekt "Andrew Tsirer .- Sales through own stores will increase the marginality of the shoe business with 40-60 % to 200%. " According to Euromonitor, in 2010 the volume of the Russian footwear market totaled $ 18.9 billion in 2011 increased by 15.5% to $ 21.8 billion The largest market operators last year were "Tsentrobuv" with a share of 3,8%, Adidas with 2,4%, Nike at 1.4% and "Econika" with 0.5%. According to the prospectus issued by the company "Russia's Shoes" to the bond issue, the general sales mid-range market segment (3-7 thousand rubles., Or $ 108-253 per pair) in 2011-2012 to increase the level of 2009 from 30 to 35% , verhnetsenovoy segment (more than 7 thousand rubles. or more than $ 253) - from 5 to 6%.
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