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ShopVisible, a leading provider of on-demandecommerce and social commerce solutions, today announced that Ed Hardy, is usingthe ShopVisible Social Commerce platform to create relevant and viral social commerceexperience and enable consumers to purchase exclusive merchandise directly through
Facebook. With ShopVisible Social Commerce, consumers will be able to research
and browse Ed Hardy products on Facebook, share with friends, get rewarded with
exclusive products and buy those products without ever leaving the site.

With over one-million Facebook fans, Ed Hardy has already developed an engaged
social media community where consumers have a unique connection to the company,
a forum to converse with other fans, and access to exclusive Ed Hardy promotions.
Through its partnership with ShopVisible, Ed Hardy is taking its social media strategy
to the next level and will offer its fans a new buying experience within Facebook. Ed
Hardy plans to reward fans with VIP-pricing on new merchandise before it's available in
brick-and-mortar stores as well as the opportunity to purchase limited-edition products
available exclusively through the Facebook store. The ShopVisible Social Commerce
platform will enable Ed Hardy to create customized consumer experiences that reflect
the brand as well as the solution's ability to seamlessly integrate with Ed Hardy's
existing ecommerce solutions.

“At Ed Hardy, we use Facebook to help our customers be a part of a larger community
that has direct access to everything about our brand – we want them to feel like they are
a part of the entire experience – from design to runway,” said Cheo Cordero, Director
of Marketing at Ed Hardy. “In order to take this experience to the next level, we decided
to offer our Facebook community an opportunity to purchase merchandise created
just for them and only available through the Facebook site. We looked at several
partners and ShopVisible was the clear choice to make this happen. With ShopVisiblechristian louboutin schuhe
Social Commerce, we are able to customize our page and retain the look and feel
of the brand all within Facebook. ShopVisible was also the only provider that didn't
require expensive, cumbersome integrations; it integrates seamlessly with our existing
ecommerce infrastructure and we're able to use the same fulfillment center we use for
our online store to easily manage all orders from one place.”

ShopVisible Social Commerce is an enterprise-level ecommerce platform with
functionality built specifically to drive conversions in Facebook. ShopVisible has
combined best-in-class technology and expertise around enterprise-class ecommerce
and created a specific platform to power Social Commerce. This gives brands,
manufacturers and retailers the power to harness the best practices and innovative
ecommerce functionality while leveraging the social power of Facebook with
measurable ROI. ShopVisible Social Commerce can be integrated with existing

platforms and systems and is hosted and maintained in ShopVisible's PCI Level 1
Certified ecosystem.

“Today's brands and retailers must constantly innovate and leverage social
media communities like Facebook to attract and retain customers. Brands like
Ed Hardy realize that enabling commerce directly within Facebook is a profitable