Vendredi 01 juillet 2011

Jeffers Design Group devises fun, elegant home


While flipping through the pages of a shelter magazine, one spread in particular caught the attention of the young Hillsborough homeowners: a residence designed by Jay Jeffers that featured vibrant hues, bold graphics and a well-curated collection of antique and modern furnishings. The wife was instantly smitten. "Jay has a great eye for color and pattern without making it feel overwhelming," she says. "His look is formal without being too stuffy, and there's a real element of fun."The couple - the husband's a hedge fund manager, she's a stay-at-home mom to their daughters, ages 5 and 7 - soon enlisted Jeffers' expertise in devising, as the San Francisco designer put it, "a playful yet elegant" scheme for their home.

When the clients purchased the 1939 Colonial in the fall of 2008, it had been remodeled by the previous owner. By the time Jeffers and Kelly Hohla, a principal at Jeffers Design Group, entered the picture the following spring, another interior designer had also made some changes to the place. But there were still more renovations to come - namely, the addition of an office and a fifth bedroom - and plenty of decor decisions to be made throughout the two-story abode.Jeffers punched up the kitchen's black cabinets and marble countertops by reinventing the eat-in area. He brought in a quartet of vintage red Chinese Chippendale chairs, pairing them with an existing table that was given a new top. He also replaced the fabric on the light fixture overhead with a simple geometric.

In the neighboring family room, Jeffers used the green grass cloth that was already there as a jumping-off point for the palette - incorporating complementary shades of blue and coral as a warm contrast. The patterned curtains tie together all of the colors in the room as well as match the window treatments in the kitchen, creating a cohesive look in the open space.The office, which is designed for two, doubles as storage for the home's audiovisual equipment. "We didn't want it to feel like just a room of cabinets," says Jeffers. To that end, he opted for open shelving to display art, a Venetian plaster ceiling by decorative painter Willem Racké and a 1960s Austrian Sputnik light. On the cabinet doors, Jeffers employed a budget-friendly technique, screening them with decorative metal radiator grills (available at hardware stores) backed with a patterned textile.

In the formal dining room, a 1940s Venetian glass chandelier was picked up at Ed Hardy's antiques shop before the venerable institution shut its doors last year. It presides over the Volute walnut dining table by Studio Workshops, which is surrounded by tufted chairs with nail-head detailing. Nearby is a mid-century maple buffet by Pierluigi Colli.The living room furnishings are traditional in style - for instance, a pair of wing chairs by the fireplace and the oval-back chairs at the game table - but the design is kept fresh with a medley of textures and prints. "I try not to repeat myself; I try not to reuse color and pattern combinations in any of my projects," says Jeffers.
The art - most notably the 70-inch-by-63-inch "Pierce" abstract by John DiPaolo - also provides a contemporary counterpoint in the living room. "Until we met Jay," the client explains, "we had never given any thought to art." To get a sense of what she and her husband liked, Jeffers brought them to various galleries in San Francisco. Now the home is filled with beautiful works.

In fact, one of the homeowner's favorite things is the gallery wall in the family room. "It was so fun to pick out all of that art," she says. "And none of it is too precious." At the center of the grouping is Dan Jackson's "Ode to Fat Chair," one of many pieces acquired from Dolby Chadwick Gallery.

The powder room could be considered a work of art as well, showcasing the talents of Racké. The pale blue Venetian plaster walls are layered with a repeating, graphic motif. Clean-lined, polished metal fixtures round out the design.

Par jeanssale - 0 commentaire(s)le 01 juillet 2011

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Par jeanssale - 1 commentaire(s)le 01 juillet 2011

Ed Hardy Selects ShopVisible to Power Facebook Com

ShopVisible, a leading provider of on-demandecommerce and social commerce solutions, today announced that Ed Hardy, is usingthe ShopVisible Social Commerce platform to create relevant and viral social commerceexperience and enable consumers to purchase exclusive merchandise directly through
Facebook. With ShopVisible Social Commerce, consumers will be able to research
and browse Ed Hardy products on Facebook, share with friends, get rewarded with
exclusive products and buy those products without ever leaving the site.

With over one-million Facebook fans, Ed Hardy has already developed an engaged
social media community where consumers have a unique connection to the company,
a forum to converse with other fans, and access to exclusive Ed Hardy promotions.
Through its partnership with ShopVisible, Ed Hardy is taking its social media strategy
to the next level and will offer its fans a new buying experience within Facebook. Ed
Hardy plans to reward fans with VIP-pricing on new merchandise before it's available in
brick-and-mortar stores as well as the opportunity to purchase limited-edition products
available exclusively through the Facebook store. The ShopVisible Social Commerce
platform will enable Ed Hardy to create customized consumer experiences that reflect
the brand as well as the solution's ability to seamlessly integrate with Ed Hardy's
existing ecommerce solutions.

“At Ed Hardy, we use Facebook to help our customers be a part of a larger community
that has direct access to everything about our brand – we want them to feel like they are
a part of the entire experience – from design to runway,” said Cheo Cordero, Director
of Marketing at Ed Hardy. “In order to take this experience to the next level, we decided
to offer our Facebook community an opportunity to purchase merchandise created
just for them and only available through the Facebook site. We looked at several
partners and ShopVisible was the clear choice to make this happen. With ShopVisiblechristian louboutin schuhe
Social Commerce, we are able to customize our page and retain the look and feel
of the brand all within Facebook. ShopVisible was also the only provider that didn't
require expensive, cumbersome integrations; it integrates seamlessly with our existing
ecommerce infrastructure and we're able to use the same fulfillment center we use for
our online store to easily manage all orders from one place.”

ShopVisible Social Commerce is an enterprise-level ecommerce platform with
functionality built specifically to drive conversions in Facebook. ShopVisible has
combined best-in-class technology and expertise around enterprise-class ecommerce
and created a specific platform to power Social Commerce. This gives brands,
manufacturers and retailers the power to harness the best practices and innovative
ecommerce functionality while leveraging the social power of Facebook with
measurable ROI. ShopVisible Social Commerce can be integrated with existing

platforms and systems and is hosted and maintained in ShopVisible's PCI Level 1
Certified ecosystem.

“Today's brands and retailers must constantly innovate and leverage social
media communities like Facebook to attract and retain customers. Brands like
Ed Hardy realize that enabling commerce directly within Facebook is a profitable
Par jeanssale - 0 commentaire(s)le 01 juillet 2011
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